TireProz Autoz: A 5-day digital marketing campaign that drove 123 inbound enquiries

TireProz Autoz Ltd is an automotive service centre specialising in tyres, wheels, custom suspension systems, and automotive repairs across multiple Nairobi locations including TRM Branch, Juja City Mall, and Ciata City Mall (Naivas). They came to us with a focused brief: produce a digital marketing campaign that would move two specific seasonal promotions, fast.

The Challenge

The brief had two clear sales targets to support: 30% off tyres and 20% off engine oil, filters, and brake pads. The campaign needed to do two things at once. Boost sales during the promotional window, and strengthen brand visibility against a competitive Nairobi automotive market where most service centres look almost identical online.

We had a short window to design, produce, and deploy the work. The creative had to communicate the offers without burying them under brand fluff, while still feeling premium enough to stand out in feed.

Our Approach

We treated this as an integrated artwork plus motion campaign rather than a one-off post. Three production phases:

• Concept development: researched competitor automotive campaigns in the Kenyan market and the wider region to understand what was already saturated and where TireProz could stand out. We landed on a bold, modern, automotive-themed direction that would put the discount offer first and the brand second
• Artwork design in Adobe Photoshop: high-impact tyre and engine product photography composited onto road and workshop backgrounds, with brand-led colour blocking (black, red, yellow) to evoke energy and urgency. Bold, readable typography optimised for mobile feed scrolling
• Cover artwork "Gear Up for the Holidays": composed around the 30% off tyre offer with a clean stack of brand partner logos (Bridgestone, Michelin, BFGoodrich, Armstrong, Kenda) anchoring credibility
• "We Stock the Best" sub-campaign: a complementary set of red-themed graphics covering the 20% off oils, filters, and brake pads offer with iconography for each service category
• Motion graphics in Adobe After Effects: animated text reveals for the promotional offers, smooth transitions between product shots, background music and sound design to lift the videos in muted-autoplay environments
• Multi-platform optimisation: the same creative system adapted into square and vertical formats for Instagram feed, stories, and Facebook ads

The Result

Over the 5-day campaign window, the work drove measurable performance:

• Reach: 5,300 unique people
• Impressions: 11,255
• Link clicks: 165
• Inbound messages: 123 direct enquiries from potential customers